I guess you’re looking at this to see what you might like to add to your reading list.
There are loads of great books, with more being written all the time. There is no way we are going to read them all.
Let’s be honest; most books will remain on our reading lists forever.
So, where to start?
Some good advice I got was
Read with Purpose
Always question why you’re going to read something.
What do you want to know?
What area do you need some advice on, right now?
I’ve read a lot of great books this year so thought I’d share a few.
This is a bit of an arbitrary collection in a totally random order. After all, it’s limited to those I happened to have read in the last 8 months. And then it’s just a small sample of that.
A really grounded book full of insights from Mark. The main premise is that you only have so many things you can care about so make sure you care about the right things. Also, explores the idea that we all really need problems to grow - so don't try and avoid adversity. I got a lot from this book. Not one if you're offended by expletives though!
I discovered Erica at CMA Live, where she gave a fantastic talk. This led to me reading her book.
In it, she talks about how we should stop worrying about pleasing everyone and focus on those we can really serve well. Those that will love us. Rather than watering down our offering to appeal to what we think the majority will like.
However, Erica doesn’t stop there, she covers many topics, from finding your company’s personality to ensuring that it can be scaled up.
Chapter 7 is probably one of the best guides to finance I’ve read.
If you’ve not heard of Marcus, do yourself a favour and check him out. For me, he really helps breakdown the boundary of supplier/customer.
It’s funny how we often struggle to get into our customers’ heads, as if they are a different species. When, in fact, we are, more often than not, customers ourselves.
In this book, Marcus shows how to use content as a tool to educate our customers and prospects. Using it as part of the sales process to build relationships and even qualify leads.
This is a fun and practical guide to building your brand and getting your business to standout.
They go beyond sales and marketing, and into the values that drive your business. For me, this is all pervasive and should be reflected in how you do business. In fact, Andrew and Pete give examples of this.
I’m a big fan of Andrew and Pete. Their YouTube channel is well worth a look, as well as this great video on content marketing.
A first, I dismissed reading this book as I thought I knew what it was about. There is plenty on the web about GTD and lots of apps that use the GTD framework.
Fortunately, I decided to see what all the fuss was about for myself.
I love the way David relates the methodology to how our brains function. For example, to process information rather than store it.
Not surprising with all the demands we have to face, things can get overwhelming.
The GTD framework is designed to track everything we have to give us peace of mind rather than worrying that we might have forgotten something.
David breaks this down to basic, so it could be implemented by any system. This includes scraps of paper!
There often seems to be a divide between nonprofits and commercial businesses. However, I’d argue that quite a lot of the latter do what to contribute to society in one way or another.
In this comprehensive book, Alisoun looks at ways businesses can look beyond making a profit and how to help others.
